my Story
Professionally, I am a 25-year veteran in the field of marketing and advertising. I have a BBA and MBA from the University of Toledo and have spent the past two decades servicing companies in the building materials and home improvement category.
In my role as a strategic marketer, I have counseled and advised the C-suite along with marketing and sales teams for many well-known brands that service the building materials industry. These include Ansell Healthcare, Dow Chemical, General Electric (GE), Owens Corning, STYROFOAM Brand Insulation, Therma-Tru Doors, Whirlpool, and many more.
Over the years, I have become known best for my ability to create "strategies on a page". In 2021, I recognized the need for a more detailed, structured, and tactical approach to the process of developing strategic marketing plans and struck out on my own.
I have a strong desire to help others better understand the field of marketing and take a hands-on approach to walk business executives and marketing professionals through a systematic process to evaluate their audience and the best tools and tactics to reach them in their marketing plans.
I am a Digital Marketer Certified Partner and member of the American Marketing Association. In my role as a fractional CMO, I advise clients on how to deploy digital automation techniques to make them more efficient, increase the lifetime value (LTV) of their customers and ultimately add to their bottom-line profitability.
