A 1997 graduate of the University of Toledo, my pathway to a fractional CMO has been in the works for over two decades. I welcome the opportunity to bring my knowledge of developing strategic marketing plans to my clients and enjoy nothing more than strategizing for an afternoon and putting long-term plans in place for my clients and colleagues.
I was born, raised, and educated in the midwest. My blue-collar roots had me heavily involved with the trades at a young age. In fact, I worked as a remodeler and hauled steel to pay my way through college. With my father, a plumber by trade, my brother-in-law a carpenter, and my brother a civil engineer, the building materials industry has always been in my blood. But my true passion is with the outdoors – feeling most comfortable in the mountains, on the trails, or out on the links.
I currently spend my time between Ohio and the west coast and enjoy personal development and backpacking throughout North America. I enjoy traveling, trail running, and seeking adventure when not spending time with family and friends.
Professionally, I am a 25-year veteran in the field of marketing and advertising. I have a BBA and MBA from the University of Toledo and have spent the past two decades servicing companies in the building materials and home improvement category.
In my role as a strategic marketer, I have counseled and advised the C-suite along with marketing and sales teams for many well-known brands that service the building materials industry. These include Ansell Healthcare, Dow Chemical, General Electric (GE), Owens Corning, STYROFOAM Brand Insulation, Therma-Tru Doors, Whirlpool, and many more.
Over the years, I have become known best for my ability to create "strategies on a page". In 2021, I recognized the need for a more detailed, structured, and tactical approach to the process of developing strategic marketing plans and struck out on my own.
I have a strong desire to help others better understand the field of marketing and take a hands-on approach to walk business executives and marketing professionals through a systematic process to evaluate their audience and the best tools and tactics to reach them in their marketing plans.
I am a Digital Marketer Certified Partner and member of the American Marketing Association. In my role as a fractional CMO, I advise clients on how to deploy digital automation techniques to make them more efficient, increase the lifetime value (LTV) of their customers and ultimately add to their bottom-line profitability.
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Tough Times Don't Last, But Tough People Do!