Ready to hire me as your strategic marketing planner? Outlined below are the three workshops that make up the 90-Day Accelerator Program. Over the course of the next three (3) months, we will gather for three (3) separate 7-9 hour long days with you and your dedicated marketing and sales team members to complete each workshop. Once complete, you will be well on your way with a plan that will have you on course to grow your results through a predictable and repeatable approach.
Workshop #1 (Month 1)
Get a holistic view of your current marketing processes with my proven frameworks, and begin to identify areas for optimization.
Workshop #2 (Month 2)
Using my tailor-made tools, we will optimize the Convert and Excite stages, turning more of your leads into sales!
Workshop #3 (Month 3)
Review your progress over the past 90 days, and continue to scale using tools and tactics tailored to your business’s needs.
There's much to unpack here. So, take your time, look around, and learn all there is to know about me. If the 90-Day Accelerator sounds like something your team needs, let's schedule some time to talk through what I can do for you.
Professionally, I am a 25-year veteran in the field of marketing and advertising. I have a BBA and MBA from the University of Toledo and have spent the past two decades servicing companies in the building materials and home improvement category.
In my role as a strategic marketer, I have counseled and advised the C-suite along with marketing and sales teams for many well-known brands that service the building materials industry. These include Ansell Healthcare, Dow Chemical, General Electric (GE), Owens Corning, STYROFOAM Brand Insulation, Therma-Tru Doors, Whirlpool, and many more.
Over the years, I have become known best for my ability to create "strategies on a page". In 2021, I recognized the need for a more detailed, structured, and tactical approach to the process of developing strategic marketing plans and struck out on my own.
I have a strong desire to help others better understand the field of marketing and take a hands-on approach to walk business executives and marketing professionals through a systematic process to evaluate their audience and the best tools and tactics to reach them in their marketing plans.
I am a Digital Marketer Certified Partner and member of the American Marketing Association. In my role as a fractional CMO, I advise clients on how to deploy digital automation techniques to make them more efficient, increase the lifetime value (LTV) of their customers and ultimately add to their bottom-line profitability.
“Keri can be counted on to persevere when others would fold, lose interest or get lost in details. He is strategically minded and willing to provide direction and client input, then able to let go and allow his team to bring everything they could offer to the table. I hold Keri in high regard as a valuable team player, but also as ‘good people'.”
“Keri is one of the few individuals I’ve met in the business world that can take leadership of a group by being an active listener. He displays a quiet authority that is very effective in maximizing the creative potential of groups – both small and large.”
“Keri has a keen eye for the strategic value behind doing something and is great at leading projects and programs in the right direction for the ultimate good of the client and the customer/ consumer. He has a great sense of humor, is responsive, honest, and relentless in getting the project done on time and on budget.”
“Let me start by saying that on the personal side Keri is just a really great individual. He is very genuine and wonderful to be around. His positive attitude is contagious! Professionally, I had the privilege to work with Keri as our account manager for several significant marketing initiatives. There were a lot of moving parts and bouncing balls, but Keri did a marvelous job of keeping things on schedule and on budget. Keri is a team player, customer-centric, organized, a great communicator and results-driven.”
“On a professional level, he commits to projects that will provide the best possible results for his clients with a goal to always exceed their expectations. On a personal level, he commits to large goals like running marathons and giving back to the community by mentoring young kids through the Big Brother/Big Sister Project Mentor Program. His determination to finish and meet his goals is unparalleled.”
“I found Keri to have the unique skills of focus and determination, skills that are extremely valuable in today’s rapidly evolving marketing communications industry. Keri’s ability to process and act upon complex and difficult client challenges is unsurpassed, and his agency peers and clients greatly value his leadership. Some of our most-effective complex marketing campaigns came to be because Keri played a major role.”
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Tough Times Don't Last, But Tough People Do!