Marketing Channels

This is the act of sending a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It simply invests using email to send advertisements to request a business interaction, to promote sales or to ask for a donation.

This is a way of matching your ads with users who are already actively searching online for your products or services. When you use paid search ads, you actually pay to list your advertisements through internet search engines and platforms. Paid search engine marketing is often referred to as Pay Per Click (PPC). It allows you to reach a very specific audience, consumers who have already shown an interest in the kinds of goods or services you offer. This is the most common form of paid search marketing there is.

This refers to getting your website or advertisement to pop up through internet search engines without paying as you do in a paid search. These will appear below the paid search results and is what appears when a user types one or more search words into a search engine like Google Chrome, Firefox or Explorer. Organic search results are based completely on the search words’ links or domain names that a user types into a browser search cell.

Another popular marketing channel where as its name implies, digital display advertising is graphic advertising that you often see pop up on websites, apps, or social media. A digital display ad can be a clickable banner or any number of other advertising formats made up of text, images, video, audio, or Adobe Flash which allows web developers to add animations and interactive content to their websites. The main purpose of display advertising is to deliver targeted advertisements and brand messages to internet or app users. 

Similar to email marketing, but instead utilizes social media like Facebook, YouTube, Twitter or Instagram or other apps or websites where people interact. To promote a product or service, you’ll sometimes hear people call this e-marketing or digital marketing, but most people call it social media marketing.