New Logo Development
New Logo Development
New Logo Development
The project began with updating the nearly 30-year-old logo with a new one that was reflective of a more modern look and feel.
Brand Guidelines
New Logo Development
New Logo Development
Simple, yet impactful brand guidelines were created to keep the overall look and feel consistent among different tactics.
Website
KoraleskiFlowers.com
A new website was launched in support of the rebranding initiative. The K.I.S.S. method was used and rather than having a multi-page site that would require a lot of upkeep, a simple one-pager with anchor navigation was created to promote Darren's products, training content, coupons, and contact information.
FAQs
Packaging
Coupons
To reduce the number of questions Darren and his team received, FAQs were created for online and in the greenhouse.
Coupons
Packaging
Coupons
Coupons were created and distributed through the website and social media to drive foot traffic to the store.
Packaging
Packaging
Packaging
The brand guidelines were systematically applied to the package design to ensure a consistent brand image.