With the pandemic in full force, Darren Koraleski recognized the opportunity to capitalize on the downtime to rebrand his nearly 30-year-old establishment.
With a new logo and color palette, all marketing materials had to be recreated with the new look and feel. Many are illustrated below.
As Darren did not have a marketing department, Keri was hired as a fractional CMO to fill in the gaps and help bring the new materials to life.
The project began with updating the nearly 30-year-old logo with a new one that was reflective of a more modern look and feel.
Simple, yet impactful brand guidelines were created to keep the overall look and feel consistent among different tactics.
“Keri and his team did an incredible job capturing the essence of what I wanted for my brand and how I wanted to go to market. The logo is a perfect reflection of Koraleski Flowers and the execution of the different tactical elements was spot on."
We helped Darren prepare this video for the first-time gardeners out there. When performing a competitive audit, it became apparent that not much training content existed to help gardeners prepare and get ready for the upcoming season.
A surprisingly simple task, we learned from Darren that this was his number one most frequently asked question. Therefore, it was a no brainer to create a simple training video that explains to the everyday common gardener how to water their plants.
A new website was launched in support of the rebranding initiative. The K.I.S.S. method was used and rather than having a multi-page site that would require a lot of upkeep, a simple one-pager with anchor navigation was created to promote Darren's products, training content, coupons, and contact information.
To reduce the number of questions Darren and his team received, FAQs were created for online and in the greenhouse.
Coupons were created and distributed through the website and social media to drive foot traffic to the store.
The brand guidelines were systematically applied to the package design to ensure a consistent brand image.