Keri Samiec
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Keri Samiec

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Campaign Elements Created While Keri Was Employed With SBC Advertising

Goof Off: How To Videos

Client Request

Tactical Execution

Client Request

Develop helpful content with Goof Off as the hero that can be leveraged in/on: efficient search campaigns (organic and paid), the website, e-retailer site, and third-party sites like YouTube.

Strategy

Tactical Execution

Client Request

Goof Off is a problem-solving brand. Got a stain, Goof Off can get it off . . . in fact, Goof Off is known as the miracle cleaner because it can "remove the impossible."

Tactical Execution

Tactical Execution

Tactical Execution

Create 20 simple, short-length videos with similar treatment for continuity and good branding to help recall. The goal is not only to inform but make the viewer say "WOW".

Storyboard

Wes Anderson-Inspired Production

A series of 20 vignettes designed to demo the complete line of Goof Off® household cleaners. The scripts describe a range of household messes, spills, and stains, requiring the production team to design and build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.

A Sampling of the Final Videos

Goof Off: How to Remove Grease From Your Hands

Goof Off: How to Get Ink Off a Surface

Goof Off: How to Remove Super Glue

Goof Off: How to Remove Car Decal Residue

Goof Off: How to Get Gum Off a Shoe

Downloadable Case Study

Goof Off YouTube How-To Video Series

Download PDF>

Client: Goof Off from WM Barr
Agency: SBC Advertising
Keri’s Role: Account Director

The premise behind this concept and execution was to show how to solve each problem with quick cuts of video that move quickly between each step. The actions and tools used are written on screen, in lieu of voice-over. An upbeat soundtrack plays in the background.


Creative Team

Keri Samiec, SBC Account Director

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Leon Yourkiewicz, SBC Creative Director

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Andy Knight, SBC Copy Writer

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Kinopicz American, Video Production

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BUILDING MATERIALS | SME | OUTDOOR INDUSTRY

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